Our Culture

From the beginning, our parent company Maxwell Locke & Ritter’s founders — Earl Maxwell, Tom Locke, and Mark Ritter — were determined to establish a new kind of CPA firm. Five years later, they thought they could provide better financial advice for their tax clients so ML&R Wealth Management was founded. Knowing there was a way to practice public accounting and wealth management that increased employee satisfaction, they focused on founding a unique company culture, where people looked forward to spending their time in the workplace.

This set the stage for our culture today, a charitable organization in Austin combining a financial culture focused on helping employees reach their potential with an exceptional service culture for our clients and the community.

Our firm’s culture creates an exceptionally low turnover rate, which means clients consistently receive experienced advice, and that our employees draw from each others’ experience to work strongly as a team. Our culture is in the best interest of both our people and our clients.

*Disclaimer: Third-party rankings and recognition from ratings services are no guarantee of future investment success. Working with a highly-rated adviser does not ensure that a client or prospective client will experience a higher level of performance or results. Ratings should not be considered an endorsement for the adviser by any client nor are they representative of any one client’s evaluation. Generally, rankings are based on information prepared and submitted by the adviser, or the amount of assets under management by the adviser. Please refer to the more thorough disclosure and additional information about the criteria used in making these rankings via the website of the publication and/or organization granting such recognition located HERE.


Our Mission

To help our people and clients achieve their goals.

Our Core Values

  • Collectively working toward common goals as one firm

  • Encourage a culture of open and transparent communication and feedback

  • Creating an environment where people are motivated by empowerment

  • Serving our clients with the highest regard for competency, compassion and care

  • Honoring our commitments to our people, clients, and community

  • Being inclusive and treating everyone with honesty, dignity, and respect

  • No success at work is worth failure at home
  • Mission

    To be a great place to work where our people reach their potential and provide exceptional service to our clients and the community.

  • Business

    We are Trusted Advisors whose proven expertise and relationships uniquely qualify us to find solutions and add value to our clients.

Our Charity

We are committed to our community as a charitable organization, performing community service in Austin, Texas. Through our volunteer efforts, we seek to cultivate a financial culture that will strengthen the future of our community. You can find many of our financial advisors and associates supporting nonprofits in their time away from the office, from participating on boards and committees to serving in other volunteer capacities. In fact, ML&R Wealth Management and their parent company, Maxwell Locke & Ritter, are present at over 130 local and national organizations.


We are dedicated to providing a workplace that promotes the health of our employees. Our Wellness Team provides opportunities for employees to participate together in programs that improve their overall activity levels, nutrition, and mindfulness. Our programs include resources for new moms, discounted and free gym memberships, small group personal training classes, in-house yoga, and various monthly activity challenges, outings, and speakers.

We act by our vision to be among the most supportive and charitable organizations in Austin, create a strong service culture, and see the benefits of living by our values every single day.